FW18 NEXT Women's Show Pack
Art directed, designed, and produced the FW18 show package, collaborating with cross-functional teams. Owned process from start to finish, managing design, production budget, vendor payments, and timely delivery of product to key clients.
Hand-wrote and produced 3D rendition of text for the opening card of the package. Collaborated with team to curate photography. Managed retouching of all imagery used to achieve desired high-contract effect and ran print tests. Designed archival-style solander box in collaboration with global production factory, managing swatch and materials research, sample production, and vendor payments.
Role: Creative Direction, Layout & Graphic Design, Packaging Concept & Design, Image Curation, Project Management
NEXT Management | Fall-Winter 2018 women’s show package
COMPANY: NEXT MANAGEMENT
PRODUCT: PRINT & DIGITAL SHOW PACKAGE
ROLE: ART DIRECTOR, DIGITAL DESIGNER, PACKAGING DESIGNER, PRODUCER
Art directed, designed, and produced the FW18 show package, collaborating with cross-functional teams. Owned process from start to finish, managing design, production budget, vendor payments, and timely delivery of product to key clients.
Hand-wrote and produced 3D rendition of text for the opening card of the package. Collaborated with team to curate photography. Managed retouching of all imagery used to achieve desired high-contract effect and ran print tests. Designed archival-style solander box in collaboration with global production factory, managing swatch and materials research, sample production, and vendor payments.
View the entire show package as featured on Models.com
The show package is a representation of a modeling agency's top talent for the season and is sent to top casting directors, magazines, photographers, and other clients during the weeks leading up to fashion week.
Original Hand-Lettering
3D-Rendered Text Graphic
Digital Rendering of Opening Card
