YELENA PERLIN
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FW13 REQUEST ALL-STARS

The ReQuest Model Management Fall-Winter 2013 men's show package is inspired by vintage basketball cards from the '70's. Conceptualized and photographed by Stefani Pappas, the models wear custom "Request" jerseys and shorts as they jump into kitschy poses, bringing ease to the serious world of fashion. The cards' front images are mirrored on the back side as a silhouette, while the models' sizes are provided in the style of a players' stats.  

The women's show package is designed akin to the men's, featuring the women in vintage-style custom basketball t-shirts. Photographed by Pappas, the black and white images are both classic and fresh.

The custom-made collector's edition card box features a magnetic closure and the stylized New York graphic that also appears on every card. It is presented alongside a "REQUEST ALL-STARS" t-shirt, featuring the opening card's basketball emblem, designed as a vintage heather grey gym shirt.

Role: Art Direction, Card Layout & Graphic Design, Packaging Concept & Design, Merchandise Design, Project Management

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REQUEST MODELs | FALL-WINTER 2013 REQUEST ALL-STARS

COMPANY: REQUEST MODEL MANAGEMENT
PRODUCT: EDITORIAL SHOOT, SHOW PACKAGE, MERCH
ROLE: ART DIRECTOR, SOCIAL STRATEGIST, DIGITAL DESIGNER, PRODUCER, PACKAGING DESIGNER

Designed and produced FW13 show package, collaborating with photographer Stefani Pappas in bringing to life vintage basketball cards from the '70's, featuring over 45 models, photographed for the package wearing custom "Request" gear. Managed design and production of show cards, packaging, Request All-Stars vintage-style promotional t-shirt, and delivery to top clients. 

Featured on Models.com here and here.

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The show package is a representation of a modeling agency's top talent for the season and is sent to top casting directors, magazines, photographers, and other clients during the weeks leading up to fashion week.